This year we were once again assigned to design the exhibition stand of the AOK Niedersachsen for Europe’s largest youth event for technology and natural sciences.
The main audience were the Z & Alpha generations, who are growing up in a digitally influenced world.
Events are one of the most effective ways to bring people together, evoke emotions and create connections. They are a powerful tool for companies, both in customer acquisition and in customer and partner retention. The goal, of course, is for guests to have as carefree and enjoyable a time as possible.
Decoration at events is just as diverse as the occasion itself and should not be underestimated for its power and effect. With the right ambience, the desired mood can be created with pinpoint accuracy.
Hybrid, digital or still live? In recent years, trade fairs have evolved to serve as one of the main venues for sales and acquisition each year.
Sustainability – THE THEME which is strongly in focus in everyday life, but also becomes more and more important for so-called Green Events. The event industry sees itself as a pioneer in paying attention to its carbon footprint. After all, digitalization has been implemented at turbo speed in this industry.
Today we explain how large and small events can be made more sustainable and what to look out for.