Translated, this means the expansion of reality in real time and the fusion of live and digital.
At the first Marken Festival in Düsseldorf, this was one of the top topics, which also raised many questions.
This year we were once again assigned to design the exhibition stand of the AOK Niedersachsen for Europe’s largest youth event for technology and natural sciences.
The main audience were the Z & Alpha generations, who are growing up in a digitally influenced world.
Events are one of the most effective ways to bring people together, evoke emotions and create connections. They are a powerful tool for companies, both in customer acquisition and in customer and partner retention. The goal, of course, is for guests to have as carefree and enjoyable a time as possible.
…are so 90s, one would think.
But they are not. Because somehow everything is coming back. And we are experiencing a renaissance of the things that defined our lives 20 years ago.
The beret on the head, the baguette under the arm and walking along the Seine – this is the idyllic and romantic image that many have of the French and France. But are these clichés true?
Decoration at events is just as diverse as the occasion itself and should not be underestimated for its power and effect. With the right ambience, the desired mood can be created with pinpoint accuracy.
Hybrid, digital or still live? In recent years, trade fairs have evolved to serve as one of the main venues for sales and acquisition each year.
Sustainability – THE THEME which is strongly in focus in everyday life, but also becomes more and more important for so-called Green Events. The event industry sees itself as a pioneer in paying attention to its carbon footprint. After all, digitalization has been implemented at turbo speed in this industry.
Today we explain how large and small events can be made more sustainable and what to look out for.
When the temperatures drop, do events hibernate ?
Nope! Not at all! Especially in winter, when the days get shorter and the temperatures go down to zero, the inner inspiration needs some change to recharge the batteries!
The year is slowly but surely drawing to a close. One more reason to scrutinise your portfolio and put your USPs to the test.
So we ask ourselves: What trends have developed in the event industry?