And the TACKEN goes to…
Team nice:-) rises to the 2nd winner podium of the TACKEN 2018 ceremony!
As part of a festive gala, the marketing prize of Marketing Ruhr, TACKEN 2018, was awarded.
More than 200 guests gathered in the new foyer of Messe Essen. Since 2012, the Marketing Club Ruhr honors the marketing excellence in the Ruhr area.
The winners were selected by the experienced jury. You could apply in the categories companies, agencies & founders. From all submissions, a shortlist was created – with three nominees in each category.
Our application in the agency category with our reference project 2017 was shortlisted right at the first attempt!
For our customer, the AOK Niedersachsen, we came up with something very special at the IdeenExpo youth fair. Under the motto “AOK Future Camp” an amiable booth was created.
At numerous hands-on stations, the young visitors were able to experience the AOK with all their senses at the age of 11-18 years and, incidentally, take interesting information with them.
With the help of a Virtual Reality glasses, they went on the journey through the human body – from the skeleton, over the heart, to the nerve cells in the brain.
Creativity was allowed to be lived out on the interactive touch screen. Here visitors could create their own graffiti with their fingers, which could later be taken home. At the Job Compass, the teens were able to play a memory game on an interactive touch-screen, creatively bringing the AOK apprenticeships closer to them.
Highlight of the booth was the “sustainable dancefloor”. A dance floor that generated energy through the movement of dancing teenagers. With this energy, 1500 power banks were charged, which were distributed as give-away to the visitors.
As a special highlight the dancefloor invited to workshops, which were led by the well-known dancer Jilou Rasul.
Incidentally, the popcorn station attracted customers, where of course, in the interests of the customer, sugar & butter was replaced by Isomalt.
nice:-) listened carefully to the realization of the new booth and was thus able to fulfill all the wishes of the customer completely. The trade fair appearance made a lasting contribution to positioning AOK Niedersachsen differently as a trainer for different training occupations. And all the internal staff who were involved as support at the booth experienced a spirit that still works today. Conclusion: an all-round successful trade fair, which not only appealed to the AOK Niedersachsen, but also convinced the Tacken jury – 2nd place in the category best marketing performance of the agencies!
Everyone in the team nice:-) is really proud of it!