Thoughts on the day of music or the power of music at events
Whether it’s a classical string quartet, pop band or house DJ: On Music Day we celebrate the diversity of musical life in Germany!
In the pandemic, everything that took place live was left behind. And we wish so much to be able to immerse the experience in the sounds of the speakers at a music festival again!
Music heals the soul and can even help people recover from illness. What could be more obvious than to finally let it into our lives again ?!
On the initiative of the German Music Council, Music Day has been held annually since 2009, and has always been on June 21 since 2019.
Anyone who thinks of a connection with midsummer – the longest day of the year – is correct. On June 21st we are all in a happy summer mood, the first 6 months of the year are behind us and the colorful summer is ahead of us.
All professional and amateur musicians make the whole country sound on this day. With very different performances, a sign of cultural diversity and liveliness should be set.
Thanks to the exemption for street music, Music Day could also take place this year. Music was played and celebrated on public streets, squares and green spaces all over the country. Unfortunately, due to the corona pandemic, the festival took place primarily digitally, i.e. as a streaming event.
With events all over the republic, June 21st is entirely dedicated to music. In order to generate a broad media, public and also political perception for the sometimes underestimated but absolutely important effect of music in the human organism. Even the last one has probably already noticed: the entertainment industry in particular has suffered from the corona pandemic and who knows when we will again be able to experience a concert event with many people
This year the motto was: “Make music – show attitude – solidarity” and was distributed under the #SchlussMitPause.
The hashtag can easily be transferred to the event industry, in which music has always played an important role. Let’s be honest – which event is emotionally remembered if no music was played? It is a mood generator, mood lifter and above all a mood barometer. Whether at the beginning of a congress, during coffee breaks, as entertainment on stage or as background for an honorary event. We encounter music at events all the time and everywhere.
And why does music seem so intense?
It changes the heartbeat, blood pressure, respiratory rate and muscle tension in humans. Depending on the type of music, different hormones are released – adrenaline with fast and aggressive tones, noradrenaline with soft and calm sounds.
Through the use of different types, we can consciously control moods and make emotions audible. We know from advertising: campaigns and brands use music for their positioning.
Certain types of music make us go faster through a place or make us linger there longer. It can also affect our perception of waiting time. It can charge us with energy, relax, touch us. For example, the use of classical sounds can make an event look elegant and sophisticated.
How does the brain process music?
Music is a great challenge for the brain. One of the reasons for this is that it consists of a lot of information sent at the same time. For example, the brain has to recognize pitches and melodies, record the chronological sequence of tones and assign the type of sound source.
In professional musicians, the areas in the brain that are responsible for this are particularly well developed. This shows us that the activities when making music, but also when listening to it, permanently change the brain. All new connections that arise between the nerve cells in the brain are retained in humans. As soon as multisensory messages have been stored in the brain, a single stimulus will be sufficient to recall the multisensory memory.
How does music trigger emotions?
The system in the brain responsible for feelings is also stimulated by music. It triggers emotions and gives the audience goosebumps. And of course, there are songs that you sometimes associate with personal events. If it is heard again, the memories of experienced situations come back, as do the feelings felt.
For example, a Christmas song is enough to put someone in the Christmas spirit. In this context, music works like a kind of language in which certain events are coded.
And then there is the approach of the thesis of music as a producer of happiness. A study by the Canadian McGill University showed that in the most intensely experienced moments, the nucleus accumbens in the subjects’ brains was showered with dopamine. This brain region is part of the reward system, which gives us a corresponding sense of wellbeing.
A lot of science, a lot of psychology. For us event experts it is clear: We love music because it connects people, because it creates intense memories and because it helps us to escape everyday life for this one moment. In a nutshell: Music means emotions and through our events we want to generate precisely these lasting emotions. Emotions that are fondly remembered for a long time.
If you want us to turn your event into a real emotional experience, give us a task! We solve them with the right sounds and the associated emotions!
Because events have to mean quality time, have to be meaningful. That is our credo when we work for you as our customer.