nice:-) goes… IdeenExpo2022!

This year we were once again assigned to design the exhibition stand of the AOK Niedersachsen for Europe’s largest youth event for technology and natural sciences.

The main audience were the Z & Alpha generations, who are growing up in a digitally influenced world.

Above all, they strive for self-realisation, entertainment and freedom. We put these wishes and preferences of the new generations into the focus of the trade fair stand and visualised them through the expressive world of AOKRAFT.


The AOKRAFT trade fair concept was developed by nice:-) for the appearance of the AOK Niedersachsen at the Ideen Expo 2022.

Digitalisation of work & digital transformation were the main themes reflected in an attractive and playfully designed trade fair stand. The identification with the slogan AOKRAFT and its world emphasised the diverse training opportunities of AOK Niedersachsen and presented them in a completely new way. Key topics such as health, prevention and precaution were interactively presented and addressed through the various stand activities.

The stand allowed visitors to immerse themselves in their own world – both online and on site.

Three avatars identified themselves with the AOK training programmes and served as direct reference persons for the visitors. Visually as well as in terms of content, the stand stood out strongly from the others, not least through its design and technology. The latter positioned the AOK as a pioneer, especially with the cutting-edge technology of Hololens glasses. Augmented reality is one step above virtual reality. Here, one remains visually in the actual reality, which is extended by further objects with which one can interact! The Hololens are already being used in many industries such as medicine or manufacturing for more precise work.

The AOKRASH Diamond Block proved to be a gamification highlight. Here the visitors were particularly active: speed and power were in demand. This 1-on-1 game immediately awakened the young people’s playful ambition!

This year’s special guests of the AOK Niedersachsen was Jokah Tululu, a successful influencer and YouTuber who has a fan base of over 765,000 subscribers on YouTube. On his channels, he entertains with relaxed videos and contributions from everyday life. This style makes him very approachable and likeable, especially for young people.

Our waffle stand AOKRUNCH, which was tailored to the style of the AOK trade fair stand, made for shining eyes, with over 2,700 waffles distributed during the entire trade fair!


We would like to thank the AOK Niedersachsen for their trust and the great cooperation, as well as our suppliers. Together we were able to put on something special again and bring a smile to many young faces!
Would you like to take your next trade fair appearance to the next level? We know how to do it! Here you can contact us easily and without obligation and together we will find a tailor-made solution!
Be different – be nice:-) !
Click here for our official IdeenExpo 2022 aftermovie!